Transforming the Jewellery Industry, Building Trust of 5+ Generations - Subhass Soni's (Shubh) Vision for MNJ (Manikchand Nand Kishore Jewellers)
- Uncompromising purity & trust-driven performance
- An expert redefining excellence in fine jewellery
- Blending tradition with modern innovation
- Impacting lives beyond jewellery
Revolutionising the Jewellery
Industry: Solving the Challenges That Matter
The jewellery world sparkles on the outside, but what about the challenges hidden inside every purchase?
Lack of Transparency
Are you paying for purity or just for
promises?
Outdated Designs & Practices
Are jewellers still stuck with yesterday’s designs and experiences?
Absence of Personalisation
Why does it feel like everyone’s buying the same old designs?
Concerns Over Quality & Authenticity
How can you be sure that the piece you love is truly authentic?
At MNJ, Shubh turns doubts into confidence, offering an experience built on trust, innovation, and a truly personal touch.
Golden Legacy of Impact: Shubh’s Transformative Contributions to the Jewellery Industry
With 18+ years of industry expertise, Shubh has redefined jewellery retail by blending tradition with innovation, and trust with technology. His journey reflects more than a business; it is a jewellery journey that’s shaping experiences and communities.
Innovative Store Concepts
6 flagship MNJ showrooms where heritage meets modern luxury.
Educating Teams
Over 200+ team members are thoroughly trained to deliver trust and excellence.
Community Engagement
Actively supporting causes like Round Table India, building classrooms, and creating a brighter future.
More Than a Purchase, It’s MNJ’s Promise
You Can Rely On - MNJ Ka Vaada
Trust of 5+ Generations
Carrying forward a legacy of purity and trust
Complete Transparency
Offering clear invoices and accurate jewellery tags
Free Lifetime Warranty
You get lifetime free repair and maintenance
Zero-deduction Gold Exchange
100% value, no deductions on exchange
Purity is Our Priority
Every jewellery comes with the HUID Hallmark tag
100% Certified Diamonds
Authenticity sealed with 13 IGI–GIA checks
Guaranteed Buyback
Buyback assurance on all jewellery
Easy Exchange
Hassle-free 3-step exchange process
Free Jewellery Insurance
1-year protection against loss and damage
Fair Price Policy
Reasonable making charges with the best value assured
Expanding Across North-East India:
A Testament for Jewellery Excellence
Under the empowering leadership, MNJ is rapidly growing its presence across North-East India. With six thriving flagship stores already, the journey has only just begun.
Growing Footprint
A legacy that continues to spread with every new store.
Franchise Model
An invitation for entrepreneurs to be part of MNJ’s trusted name.
Local Impact
Empowering communities with growth, support, and world-class standards
With this, MNJ is establishing new jewellery standards in the North-East by unlocking opportunities, inspiring communities, and shaping a future with elegance and excellence.
The Visionary Behind MNJ: Shubh’s Journey of Legacy, Innovation, and Service
Shubh, the third-generation entrepreneur is directing Manik Chand Nand Kishore Jewellers (MNJ). Growing up in a family where jewellery was seen as both art and responsibility, he has inherited values of trust, transparency, and craftsmanship from an early age.
Over the years, he has worked to transform the industry into a modern jewellery powerhouse, uniting timeless traditions with fresh innovation. From selling “his” first piece of jewellery at the age of 11 to now leading a team of 200+ professionals, his journey has been one of constant learning and growth.
Today, Shubh continues to build MNJ as a brand that not only celebrates heritage but also resonates with the aspirations of new-age customers. His vision is to make fine jewellery more experiential, personal, and enduring for generations to come.
Awards & Certification
Key Highlights of His Journey
Early Start
Sold his first jewellery
piece at the age of 11 (2001)
Achievements
Certified Natural Diamond
Real Gemstone Grader (2009)
Leadership
Trained 100+ sales experts.
Innovation & Growth
Launched Shubh Art gallery & Play Air
Philanthropy
Supporting Round Table India to build classrooms.
Make the Move. Transform Your Jewellery Experience with MNJ Now!
Want to Learn More About Their Story?
Discover how one can make passive income by knowing the secrets behind gold in his book called “How Gold Makes You Richer Every Year.” Learn the insider tips from the Director himself on selecting high-quality, responsibly sourced jewellery that lasts a lifetime.
Hear Real Stories of Unforgettable
Customer Experiences
Ritu Sharma
“As someone who values transparency, I was blown away by how open MNJ is about their pricing and product details. You can tell they’re not just selling jewellery, they’re building trust. I’ll never go anywhere else.”
Arvind Jain
Meenakshi Das
Learn from the Industry Expert- Tap Into The Learning To Growth Zone Under The Guidance of Subhass Soni
Step Into The World of Industry Success Secrets with Shubh’s Exclusive Training Sessions Designed For Small & Medium Scale of Retail Jewellery Store Owners.
Why Train with Shubh?
Access to empowerment tools to boost team performance
Proven sales techniques for jewellery & luxury retail
Practical roleplays & ethical, transparent methods
Know about customer-first, trust-driven selling strategies
Customer-Centric Buying
Insights from 20+ years of real-world leadership
Step Into The World of Industry Success Secrets with Shubh’s Exclusive Training Sessions Designed For Small & Medium Scale of Retail Jewellery Store Owners.
Find Your Nearest MNJ Store
1st Floor, Ganga Bhawan, Deorah College, No. 408, GS Rd, opp. S.B, Ulubari, Guwahati, Assam 781007 (ULUBARI SHOWROOM)
Ground Floor, Beaumonde Heights, AIDC, RG Baruah Rd, Zoo Road Tiniali, Guwahati, Assam 781024 (Zoo rd)
First Floor Beaumonde Heights, AIDC, RG Baruah Rd, Zoo Road Tiniali, Guwahati, Assam 781024 (Zoo rd)
C. K. Das Rd, Opp. Kamrupia Namghor, Mahabhairab, Tezpur, Assam 784001 (Tezpur)
N.G.Plaza, Kamarbandha Rd, Babupatty, Jorhat, Assam 785001 (Jorhat)
MNJ, Manik Chand Nand Kishore Jewellers Pvt. Ltd., Kholiamari, Near Zudio, Dibrugarh, Assam-786001
A Future Built on Trust, Craftsmanship, and Genuine
Relationships – Learn Secrets To Save Thousands Of Money Today
At MNJ, jewellery shopping is more than just a purchase; it’s a memory in the making. Every design is crafted to celebrate you, your moments, and your story.
Visit your nearest store today and discover the piece that will carry your legacy forward.